Judge: No Vote Needed For Rams Stadium Funds Classified Advertisements PGA Championship Seeing Record Sales Former UGA AD Evans Now An Asset To Maryland Big Ten Phasing Out FCS Opponents Lucchino's Exit Leaves Uncertainty For Red Sox Source: Brady Appearing In Person For Hearing MLBAM Takes Over NHL Digital Operations Omega Launching Charitable Projects In Rio SBJ In-Depth: College Football Season Preview
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).