Royals To Debut Craft Beer Bar Mariners Renew Deal With Ford Senators: Take World Cup Out Of Russia ABC Supply To Sponsor IndyCar Race Mizuno Launches Campaign Battle At Bristol Ticket Info Released Bucks' Downtown Arena Plan Gains Steam Manfred Defends Mets Ownership, Payroll ESPN.com Debuts New Site Redesign Spieth Stars In New AT&T Campaign
Upcoming Conferences and Events
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).