NBC To Go Live Across U.S. For '18 Games Redskins' Allen Rebukes Anonymous Sourcing Fire Prompts Evacuation Of MLBAM's HQ White Sox Partner With Four Brewers Pierzynski Joins Fox Sports Full-Time Tentative Deal Reached In Hockey Dispute Bryant Debuts Second Installment Of Video Project LPGA ANA Inspiration Alive And Well Sources: Oklahoma State Exploring AD-In-Waiting Raiders Begin Process For Vegas Stadium
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).