Accepting Entries For 8th Annual SBAs Vegas, New Orleans Lead Bowl Ratigs Tim Pernetti Talks Rutgers, NYC FC Northwestern AD Bullish On Facilities Project Profits To Drop Sharply For MSG Media Raptors Offer Peek At New Logo, Brand Identity Puma's Move To More Immersive Site Pays Off Sources: Goodell Says No L.A. Franchise In '15 CBS Nat'l Window, "SNF" See Blowouts Silver Hits On Host Of Topics In "OTL" Interview
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).