Classified Advertisements Overnight Ratings From The Weekend Anniversary: SBD Celebrates Two Decades NFL Discussing Centralizing Replay System Mariners Hope Cano Draws Fans, Other FAs SBJ In-Depth: Golf 2014 09 Anniversary: Noteworthy Nike Ads Braves Make Pitch To Developers For New Ballpark Executive Transactions
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).