Bucs Introducing Fan-Based Social Media App Bryant Leads NFLPA's Top 50 Sales List All CFP Semifinals On Saturdays, Holidays HBO Renews "Ballers" For Third Season MLS All-Stars Take On Arsenal At Avaya SI Launches Redesigned Website David Ortiz Signs Deal With FanzCall Medical Community Upset With NHL Assertions IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).