Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium New Roof Will Debut Today At US Open Ilitch's Gift To Wayne State Includes Stipulations Venus Williams' EleVen Undergoes Reboot ESPN's McEnroe Halts Working With Raonic Twins Restructuring Baseball Operations Harbaugh Is Critical On Number Of Preseason Games
SBD/Issue 35/Sponsorships, Advertising & Marketing
Federer To Serve As Global Ambassador For Lindt Chocolates
Published October 30, 2009
|Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).