SBD/Issue 35/Sponsorships, Advertising & Marketing

FanCar Offers Fans Chance To "Sponsor" Sprint Cup Series Cars

NASCAR Fans Can Sign Up To
Have Their Name On FanCar For $20
NASCAR fans for $20 can sign up to "get their name on the car of an established team owner with a driver already in place" via, according to David Newton of FanCar is scheduled to debut at the season-ending November 22 Sprint Cup Series Ford 400 at Homestead-Miami Speedway, and the "owner and driver will be announced on Monday, so fans will know whom they're backing." If the program works, FanCar Founder Matt Ferguson "plans to have another FanCar in the 2010 Daytona 500 and as many races as he can next season." He may try and sponsor two cars if it "works really well." Newton noted fans can register at and contribute $20, and for that each person "gets his name or the name of a friend or family member on the car, a vote to decide the design of the car, a vote to decide the message on the side of the car, an e-certificate confirming he is an official sponsor and exclusive inside content about what's going on with the car." Ferguson: "I don't skim off the top. It's the car owner's money -- not mine. I take nothing. It's written in the contract." Newton wrote FanCar will take a "lot of participation ... to succeed." Newton: "Realistically, it will take 10,000 or more fans to make it worth an owner's expense because it costs $200,000 to $500,000 a weekend for one car" (, 10/29).

MOVING ON: RAB Racing driver John Wes Townley, who drives the No. 9 Nationwide Series Ford, and sponsor Zaxby's "will be leaving the organization at the conclusion" of the '09 Nationwide Series season (, 10/29).

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