Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 35/Sponsorships, Advertising & MarketingPrint All
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Federer Becomes Lindt & Sprungli's
First Celebrity Endorser
CLOSE SHAVE: P&G’s Gillette brand Thursday night during Fox’ broadcast of Phillies-Yankees World Series Game Two introduced a new Fusion TV spot, via BBDO, N.Y., featuring Yankees SS Derek Jeter. The spot features Jeter’s highlight-reel catch in which he ended up in the stands during an ’04 game against the Red Sox. The commercial ends with Jeter emerging from the stands with several cuts on his face followed by the copy, “A guy’s face take’s enough abuse. Proven performance on sensitive skin” (THE DAILY).
Vikings QB Brett Favre's No. 4 jersey remained the top seller at NFLShop.com for the time period from April 1-October 29. Favre, Steelers S Troy Polamalu and Bears QB Jay Cutler all retained their No. 1, No. 2 and No. 3 jersey sales rankings, respectively, from the April 1-September 30 time period. The top 10 players remained the same, though notable changes included Patriots QB Tom Brady rising from No. 8 to No. 4 and Eagles QB Michael Vick falling from No. 5 to No. 10 (NFL).RKPLAYERRKPLAYER1Vikings QB Brett Favre14
Ravens QB Joe Flacco2Steelers S Troy Polamalu15 Packers QB Aaron Rodgers3 Bears QB Jay Cutler16 Steelers WR Hines Ward4 Patriots QB Tom Brady17 Saints QB Drew Brees5 Giants QB Eli Manning18 Falcons QB Matt Ryan6 Vikings RB Adrian Peterson19 Chargers RB LaDainian Tomlinson7 Jets QB Mark Sanchez20 Cardinals WR Larry Fitzgerald8 Steelers QB Ben Roethlisberger21 49ers LB Patrick Willis9 Cowboys QB Tony Romo22 Giants RB Brandon Jacobs10 Eagles QB Michael Vick23 Cowboys RB Marion Barber11 Colts QB Peyton Manning24 49ers RB Frank Gore12 Cowboys TE Jason Witten25 Vikings DE Jared Allen13 Bills WR Terrell Owens
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MOVING ON: RAB Racing driver John Wes Townley, who drives the No. 9 Nationwide Series Ford, and sponsor Zaxby's "will be leaving the organization at the conclusion" of the '09 Nationwide Series season (SCENEDAILY.com, 10/29).