SBD/Issue 35/Hot Reads
Published October 30, 2009
Friday, October 30, 2009
YAHOO SPORTS’ Greg Wyshynski writes of the NHL’s social media efforts, “The NHL believes that bringing fans together socially online, and bringing fans closer to their favorite teams and players, is a fundamental way to grow the game in a changing media culture” (YAHOO SPORTS).
The MILWAUKEE JOURNAL SENTINEL’s Michael Hunt writes of fan support for the Bucks, “They’ve been a non-entity as an entertainment option for so long that they’re dangerously close to tipping into the point of no return. … If they don’t use that financial flexibility soon to get players they can win with, the