SBD/Issue 34/The Back of the Book

NBC's Dew Tour Coverage Sees Lowest Season Of Viewership

The '09 Dew Tour on NBC averaged 677,000 viewers over nine telecasts, marking the lowest viewership since NBC began airing the events in '05. Viewership was also down 40.2% from the record set last year, when it had NBC's Beijing Olympic coverage as a lead-in for select telecasts. This year's Sunday telecast of the Wendy's Invitational on August 16 was the Tour's most-viewed. It had lead-in coverage of the World Track & Field Championships featuring Usain Bolt (THE DAILY).

DEW TOUR AVERAGE VIEWERSHIP ON NBC
YEAR
VIEWERS (000)
'09
677
'08
1,132
'07
907
'06
1,082
'05
1,231
'09 DEW TOUR TELECASTS
SATURDAY
EVENT
DATE
VIEWERS (000)
Nike 6.0 BMX Open
6/27
395
Skate Open
7/25
761
Wendy's Invitational
8/15
653
Toyota Challenge
9/19
546
PlayStation Pro
10/17
627
SUNDAY
Skate Open
7/26
733
Wendy's Invitational
8/16
988
Toyota Challenge
9/20
474
PlayStation Pro
10/18
722
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