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SBD/Issue 34/The Back of the Book
NBC's Dew Tour Coverage Sees Lowest Season Of Viewership
Published October 29, 2009
The '09 Dew Tour on NBC averaged 677,000 viewers over nine telecasts, marking the lowest viewership since NBC began airing the events in '05. Viewership was also down 40.2% from the record set last year, when it had NBC's Beijing Olympic coverage as a lead-in for select telecasts. This year's Sunday telecast of the Wendy's Invitational on August 16 was the Tour's most-viewed. It had lead-in coverage of the World Track & Field Championships featuring Usain Bolt (THE DAILY).
|
DEW TOUR AVERAGE VIEWERSHIP ON NBC
|
|
|
YEAR
|
VIEWERS (000)
|
|---|---|
|
'09
|
677
|
|
'08
|
1,132
|
|
'07
|
907
|
|
'06
|
1,082
|
|
'05
|
1,231
|
|
'09 DEW TOUR TELECASTS
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||
|
SATURDAY
|
||
|
EVENT
|
DATE
|
VIEWERS (000)
|
|---|---|---|
|
Nike 6.0 BMX Open
|
6/27
|
395
|
| Skate Open |
7/25
|
761
|
| Wendy's Invitational |
8/15
|
653
|
| Toyota Challenge |
9/19
|
546
|
| PlayStation Pro |
10/17
|
627
|
|
SUNDAY
|
||
| Skate Open |
7/26
|
733
|
| Wendy's Invitational |
8/16
|
988
|
| Toyota Challenge |
9/20
|
474
|
| PlayStation Pro |
10/18
|
722
|
