SBD/Issue 34/The Back of the Book

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  • NBC's Dew Tour Coverage Sees Lowest Season Of Viewership

    The '09 Dew Tour on NBC averaged 677,000 viewers over nine telecasts, marking the lowest viewership since NBC began airing the events in '05. Viewership was also down 40.2% from the record set last year, when it had NBC's Beijing Olympic coverage as a lead-in for select telecasts. This year's Sunday telecast of the Wendy's Invitational on August 16 was the Tour's most-viewed. It had lead-in coverage of the World Track & Field Championships featuring Usain Bolt (THE DAILY).

    DEW TOUR AVERAGE VIEWERSHIP ON NBC
    YEAR
    VIEWERS (000)
    '09
    677
    '08
    1,132
    '07
    907
    '06
    1,082
    '05
    1,231
    '09 DEW TOUR TELECASTS
    SATURDAY
    EVENT
    DATE
    VIEWERS (000)
    Nike 6.0 BMX Open
    6/27
    395
    Skate Open
    7/25
    761
    Wendy's Invitational
    8/15
    653
    Toyota Challenge
    9/19
    546
    PlayStation Pro
    10/17
    627
    SUNDAY
    Skate Open
    7/26
    733
    Wendy's Invitational
    8/16
    988
    Toyota Challenge
    9/20
    474
    PlayStation Pro
    10/18
    722

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