SBD/Issue 34/Sports Media

NBA League Pass Mobile Being Released Across Different Platforms

App Will Feature Over
40 Live Games A Week
NBA Digital today is releasing NBA League Pass Mobile, a newly developed application for both the iPhone and Android platforms that will feature more than 40 live games per week. The game video will also include DVR-type functionality, mirroring improvements installed on the broadband version of League Pass, and 48-hour game archiving. The new application, costing $39.99 and developed in partnership with mobile media outfit MobiTV, marks a heightened commitment by NBA Digital to mobile content that will also include a relaunched version of NBA Game Time. The new version of that application for the Android, BlackBerry and iPhone platforms, costing $9.99 for a full version and free for a lighter one, updates a springtime, playoff-oriented release with several new elements, including “The Barkley Zone.” The recurring feature starring TNT's Charles Barkley, available only to Android purchasers of the application, will involve the HOFer interacting with current players and opining on various topics. Other content on NBA Game Time includes scores, statistics, schedules, access to the NBA’s Twitter feed, game alerts, and live radio broadcasts for every team. With the new releases, the NBA becomes the first major sports league to have a mobile application with live game video on two different platforms, and the first to have an application presence across the Android, iPhone and BlackBerry platforms. The mobile version of League Pass presently will be sold only as a standalone product and be subject to local blackouts, but it is possible the product will be coupled later on with its broadband and TV counterparts. League Pass Broadband is sold independently, and bundled with the TV product. “League Pass Mobile is a natural evolution of the TV and online products. We said we were going to be aggressive about being cross-platform and multi-platform with our products and we meant it,” said NBA Digital Senior VP & GM Bryan Perez (Eric Fisher, SportsBusiness Journal). Perez added, "I think the biggest point is we developed across multiple platforms simultaneously. For us, that's a key operating philosophy." He added down the road, the league "will want to try and do a local in-market mobile package, coordinating with teams and regional sports networks" (PAIDCONTENT.org, 10/29).

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