SBD/Issue 34/Sports Media
Published October 29, 2009
FIGHTING BACK: In Manchester, James Robinson reports the governing bodies of "some of the U.K.'s most popular sports, including cricket, rugby union and Premier League football, have criticised plans to force BSkyB to wholesale its sports channels to pay-TV competitors more cheaply." The sports bodies have "responded furiously" to U.K. communications regulator Ofcom's "consultation on its plan to ensure Sky makes its premium sport and movie channels available to rivals ... at lower prices, claiming it will reduce the amount of money they receive from selling media rights." Ofcom is "due to make a final ruling early next year after considering the responses to the consultation" (GUARDIAN.co.uk, 10/28).
BACK IN THE SPOTLIGHT: In St. Louis, Bernie Miklasz reports MLB Cardinals hitting coach Mark McGwire's "baseball comeback is providing abundant fodder for the media," as he is "filling newspaper columns, blogs, Internet forums, sports-talk radio segments and prime blocks of TV news." It is "all McGwire, all of the time." Miklasz writes, "We criticize and condemn McGwire. But he's pure gold for ratings, website traffic and newspaper readership. Prince or pariah, McGwire is great business for the media" (ST. LOUIS POST-DISPATCH, 10/29).