SBD/Issue 34/Sports Media

Blazers Offering Money Back To Fans Who Watched Game Online

Trail Blazers Say There Were Two System-Wide
Outages During First Online Broadcast Tuesday
The Trail Blazers Tuesday streamed their home opener against the Rockets online, and the first broadcast “was a little rocky,” according to Mike Rogoway of the Portland OREGONIAN. The Trail Blazers said that there were “two system-wide outages caused by a failure on the team’s servers, then a failure at the NBA’s servers in Atlanta.” Given “those setbacks, and other connection problems fans experienced,” Trail Blazers Senior VP & CMO Sarah Mensah said that the team “will offer money back to those who ask.” Mensah said that “more than 500 watched at least part of the game online.” The service is currently only available for the 15 games that air on KGW-NBC and costs $4 per game, or $40 for the entire package. Rogoway noted the picture quality “was acceptable, if not great,” and the Trail Blazers said that the quality “will improve for fans with the fastest Internet connections.” The team “called the broadcast a qualified success, and said it hopes to expand streaming to Comcast’s games by early 2010.” Mensah: “We’re the guinea pig here. It had its challenges, but we’re encouraged.” Mensah said that Comcast, which broadcasts the team’s games on CSN Northwest, is “contemplating the idea in several markets, and has indicated the service might be available at the start of 2010” (OREGONLIVE.com, 10/28).

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