SBD/Issue 34/Sports MediaPrint All
Fox Earns 13.8 Overnight For World Series Game
One; Highest Wednesday Rating Since "Idol"
QUICK OUT OF THE BOX: In N.Y., Phil Mushnick writes under the header, "Strong Night For McCarver." Mushnick, on McCarver: "Last night we got the one who asks us to think about things -- to consider the woulda, coulda and shoulda. Sometimes we get the one who tells us what to think." Meanwhile, there was "good show and tell early from Fox's truck" and McCarver on Phillies P Cliff Lee's "spiked curveball." The network offered "good replays and overall use of tape, all game," as "good telecasts tend to show up when Fox stays off the crowd and sticks with the game" (N.Y. POST, 10/29). But NBCSports.com’s Aaron Gleeman: “McCarver just said the exact same thing three different ways in the same sentence” (TWITTER.com, 10/28). In N.Y., Bob Raissman writes it is "really getting hard watching baseball on Fox," as the "brainiacs there are not happy unless they are splitting the screen." Raissman: "Someone at Fox must have a thing for a catcher flashing signals. Is it some kind of fetish? Man, that shot is tired" (N.Y. DAILY NEWS, 10/29). Meanwhile, MLB Network’s Trenni Kusnierek wrote, “Stat geek here likes the cool new pitch speed/reaction time graphic on FOX” (TWITTER.com, 10/28).
SPECIAL EXPERIENCE: On Long Island, Neil Best reports Yankees radio announcer Suzyn Waldman last night "became the first woman to work a World Series game in a broadcast booth," calling the game on WCBS-AM. Waldman: "This is very important to me. This is the World Series -- it's the World Series. It doesn't get any more important, to me anyway, than this. So this is mine. This is something no one can ever take away" (NEWSDAY, 10/29).
BABY STEPS: White Sox manager Ozzie Guillen is serving as a member of Fox' studio show during the World Series, and prior to Game One, Fox' Chris Rose called Guillen a member of the media and "part of the Fox family." Guillen: "Oh no, please! The Fox family is fine. Media: No way!" (Fox, 10/28).
Trail Blazers Say There Were Two System-Wide
Outages During First Online Broadcast Tuesday
App Will Feature Over
40 Live Games A Week
Celtics-Cavaliers Game Up
Double-Digits From '08
Versus earned a 0.6 cable rating and 477,000 viewers for the Flyers-Capitals game on Tuesday night, marking the net's highest-rated NHL regular-season telecast ever. Maple Leafs-Red Wings on October 9, 2008 remains the net's most-viewed telecast with 577,000 viewers. Season-to-date, Versus' NHL telecasts are averaging a 0.4 cable rating and 342,000 viewers, up from a 0.3 rating and 297,000 viewers through the same point last season. Additionally, Versus earned 245,000 viewers in primetime during the month of October, the net's best October mark ever, and up 14.5% from 214,000 viewers in primetime during the same period a year ago (Austin Karp, THE DAILY). YAHOO SPORTS' Greg Wyshynski wrote of the Versus-DirecTV carriage dispute, "Versus getting ratings without DirecTV, and DirecTV being content to satisfy angry hockey fans with concessions like free services, are going to keep this thing at a stalemate for the foreseeable future" (SPORTS.YAHOO.com, 10/28).
CANADA REPORT: The GLOBE & MAIL's Bruce Dowbiggin reported the CBC's "Hockey Night in Canada" did "great business Saturday night," as the network earned 2.306 million viewers for early-window games including Maple Leafs-Canucks, Rangers-Canadiens and Bruins-Senators, and 1.119 million viewers for the late-window Oilers-Flames game (GLOBESPORTS.com, 10/28). In Toronto, Chris Zelkovich wrote while we are "not even a month into the NHL season, hockey ratings are almost doubling the next highest" sports programs in Canada. Zelkovich: "Imagine what they'll be doing when the games start to actually mean something." The CBC's early-window "HNIC" telecast ranked as the most-viewed sports program in Canada for the weekend, followed by the CFL Lions-Roughriders game on TSN, which drew 1.202 million viewers. CTV's coverage of early-window NFL games ranked No. 4 with 899,000 viewers, behind Oilers-Flames (THESTAR.com, 10/28).
FIGHTING BACK: In Manchester, James Robinson reports the governing bodies of "some of the U.K.'s most popular sports, including cricket, rugby union and Premier League football, have criticised plans to force BSkyB to wholesale its sports channels to pay-TV competitors more cheaply." The sports bodies have "responded furiously" to U.K. communications regulator Ofcom's "consultation on its plan to ensure Sky makes its premium sport and movie channels available to rivals ... at lower prices, claiming it will reduce the amount of money they receive from selling media rights." Ofcom is "due to make a final ruling early next year after considering the responses to the consultation" (GUARDIAN.co.uk, 10/28).
BACK IN THE SPOTLIGHT: In St. Louis, Bernie Miklasz reports MLB Cardinals hitting coach Mark McGwire's "baseball comeback is providing abundant fodder for the media," as he is "filling newspaper columns, blogs, Internet forums, sports-talk radio segments and prime blocks of TV news." It is "all McGwire, all of the time." Miklasz writes, "We criticize and condemn McGwire. But he's pure gold for ratings, website traffic and newspaper readership. Prince or pariah, McGwire is great business for the media" (ST. LOUIS POST-DISPATCH, 10/29).