SBD/Issue 34/Sponsorships, Advertising & Marketing

Best Buy Moving NASCAR Sponsorship From Sadler To RPM's No. 43

Best Buy Moving Its Sponsorship From Sadler
To RPM's No. 43 Ford Next Season
Best Buy will move its NASCAR Sprint Cup sponsorship from Richard Petty Motorsports' (RPM) No. 19 car driven by Elliott Sadler to RPM's "famed No. 43 with A.J. Allmendinger as the driver" next season, according to sources cited by Jenna Fryer of the AP. Best Buy and Stanley shared the primary sponsorship of Sadler's car this season, but Stanley "will become the sole primary sponsor for Sadler" in '10. Sponsorship concerns have been "one of the larger issues facing RPM as it prepares" for next season, and by "moving Best Buy to the No. 43, the team now has the far less difficult task of selling some individual races for Allmendinger and Sadler, as opposed to the daunting task of trying to secure" a season-long primary sponsor for Allmendinger. RPM Majority Owner George Gillett recently said that the team would "field a minimum of three cars next season," though RPM still could field a "four-car team" next season. That would be contingent on the team's possible merger with Yates Racing and if driver Paul Menard "and the sponsorship from his father's hardware store chain stay within the organization." Fryer noted "either way, all signs indicate the RPM-Yates merger will go through" (AP, 10/28). 

TROUBLE WITH THE LAW: The AP reports police in Mooresville, North Carolina, said that Allmendinger "was pulled over early Thursday and failed a field sobriety test." It is “not clear how his arrest may affect” his plans to drive the No. 43 next year. RPM co-Owner Richard Petty has “routinely shunned alcohol sponsorship, and refused to allow his teams to participate in NASCAR's second-tier series when it was sponsored by Busch” (AP, 10/29).

WINDOW DRESSING: North Carolina-based Window World has signed on as the primary sponsor for Front Row Motorsports' No. 34 car driven by John Andretti in Sunday's Sprint Cup Amp Energy 500 at Talladega Superspeedway (Window World).

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