SBD/Issue 34/Sponsorships, Advertising & MarketingPrint All
Best Buy Moving Its Sponsorship From Sadler
To RPM's No. 43 Ford Next Season
TROUBLE WITH THE LAW: The AP reports police in Mooresville, North Carolina, said that Allmendinger "was pulled over early Thursday and failed a field sobriety test." It is “not clear how his arrest may affect” his plans to drive the No. 43 next year. RPM co-Owner Richard Petty has “routinely shunned alcohol sponsorship, and refused to allow his teams to participate in NASCAR's second-tier series when it was sponsored by Busch” (AP, 10/29).
WINDOW DRESSING: North Carolina-based Window World has signed on as the primary sponsor for Front Row Motorsports' No. 34 car driven by John Andretti in Sunday's Sprint Cup Amp Energy 500 at Talladega Superspeedway (Window World).
Timex In Its Second Year As Official
Timing Partner Of ING N.Y. Marathon
BORN TO RUN: Are you or someone you know in the sports business industry running in Sunday’s ING N.Y. Marathon? If so, please contact Brian Helfrich at email@example.com and let him know. Then on Monday, send him your time and a quick note about the experience to share with our readers.
People Complaining New Penn State
T-Shirt Connotes A Christian Cross
KNIGHT LIGHT: In Orlando, Iliana Limon noted Univ. of Central Florida (UCF) basketball player Marcus Jordan yesterday responded to criticism about his desire to wear Nike shoes though his team has a deal with adidas. Jordan, the son of Basketball HOFer Michael Jordan, has been "under fire since a rift between UCF and adidas over his shoes came to light," and yesterday on his Twitter feed wrote, "Lol are people still talking about my shoes?? Just come out Nov. 13 and watch US, the UCF KNIGHTS, play! then ask questions or make comments." Limon wrote Jordan has been "handling the issue well" (ORLANDOSENTINEL.com, 10/28).
ONE MORE ON THE LEDGER: Russian apparel brand Bosco Sport has signed on as the "leading domestic sponsor" of the '14 Sochi Games in a deal valued at more than US$100M. The deal also makes Bosco Sport the exclusive outfitter of Russia's Olympic teams through the '16 Rio de Janeiro Games. Sochi Games organizers said that they have raised more than US$850M in domestic sponsorship revenues to date and "hope to top" the US$1B mark (AP, 10/28).