SBD/Issue 34/Franchises

Jets Cut Some Season-Ticket Prices At New Stadium For '10 Season

Jets Cite "Disappointing Sales" As Reason
Behind Discounting Some Season Tickets
The Jets yesterday said that they have "cut the prices of the season tickets attached to the 7,000 mezzanine club seats" at their new Meadowlands stadium, citing "disappointing sales as the reason for the discounts," according to Richard Sandomir of the N.Y. TIMES. The Jets said that they "would keep in place the personal seat license fees that fans must buy for the right to purchase club seats." The $400 mezzanine club corner tickets were "cut to $195 a game, and the mezzanine goal line tickets, which were $400, were cut to $245." The corner tickets "still require a $5,000-a-seat license," while the goal line tickets require a "$7,500 license." The mezzanine club sideline season tickets "were slashed from $500 apiece to $295 and the mezzanine prime tickets were cut from $500 to $395." The lowered prices "will apply to those who have already purchased the club seats as well as to new buyers." Jets Exec VP/Business Operations Matt Higgins: "At the current trajectory, those club seats weren't going to sell out." Sandomir notes beginning Sunday, the team "will begin selling season tickets to 20,000 seats, some that require the purchase of seat licenses and others, in the upper deck, that do not." A "few thousand upper bowl seats, priced at $95 to $125, remain" (N.Y. TIMES, 10/29). In N.Y., Rich Cimini notes the mezzanine club seats "represent about 10% of the new stadium." The Jets said that so far they have sold "about 70% of their non-premium seats to existing season-ticket holders." Higgins: "We came to the conclusion that these prices are really 2007 prices in a 2009 world" (N.Y. DAILY NEWS, 10/29).

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