SBJ In-Depth: Target Marketing in Sports: Youth

Sports properties and brands know the rewards for making meaningful connections with young people, but the challenge is finding ways to be relevant and authentic. The demo is quick to jump on the latest fad, but just as quick to move on to the next big thing, so how do you keep in step? From social media to on-site activation, we’ll look at some of the ways that properties and brands are winning over young people and building the next generation of fans and consumers.. Publishing Date: November 23 Close: November 9 Materials Close: November 11.

For information on advertising, contact National Ad Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.