NBA Season Begins Amid Much Anticipation

The NBA tips off its ’09-10 season tonight seeking to capitalize on the momentum of last season's playoff run. In the first of a special two-day preview, David Stern strikes an optimistic tone, saying, "I've never seen a depth of talent and intensity of coming competition I see for this year." However, navigating the rough economy will be a challenge for many of the league’s clubs, as a dip in ticket and sponsorship sales has forced some teams to pare back expenses on and off the court. Also in today's issue: a variety of writers discuss the league's media landscape, a chat with Clippers President Andy Roeser and a look at marketing around NBA-licensed videogames.

The Color Of Money
Knight Commission poll shows 85% of FBS school presidents see coach salaries as excessive.

Internal Affairs
Jerry Moyes finally agrees to sell Coyotes to the NHL after exhausting all other options.

Back On Broadway 
Fox reaps benefits of Yanks' return to World Series as ad sales pace ahead of '08; Fall Classic matchup a huge boon for merch sales.

Ringing Endorsements 
Visa extends partnership with IOC through '20 Games; USOC scores key renewal with AT&T.

What Goes Around Comes Around? 
Ian Penny tells players he is willing to resign as discontent mounts within NHLPA membership.

Spin Control
Deadspin's Daulerio reflects on ESPN battle, admits, "Was there an ax to grind? Yeah."

Back Home Again In Indiana  
New poll shows 88% of Pacers fans have favorable opinion of team, up from 43% in '07.

Drop Kick
MLS attendance falls 2.6% from last season even with Sounders' league record.