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SBD/Issue 29/Events & Attractions
Breeders' Cup Looking At Rotation Of Host-Site Racetracks
Published October 22, 2009
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GOING TO THE FAIR: Breeders’ Cup Limited today announced simulcasting and licensing agreements with Betfair Group Limited, which will permit common-pool wagering on November's World Championships. The agreement marks the first time that Betfair will commingle into the Breeders’ Cup pools. The licensing agreement will allow Betfair to live video stream the races on its Web site and to promote exchange wagering for their int’l customers. The deal also gives Betfair use of Breeders’ Cup marks and advertising in marketing the event. The agreement will see the Breeders’ Cup receive agreed revenues from Betfair’s tote and exchange betting on the event (Breeders’ Cup).







