SBD/Issue 28/Sports Media

NHL Game Viewership On Versus Up 19% To Start '09-10 Season

Versus is averaging 313,000 viewers through its first eight NHL game telecasts this season, up 18.6% from 264,000 viewers through the first eight games last year. This season's telecasts on the net began with two primetime games in the U.S. on October 1 which averaged 417,000 viewers. Last year's season began with two Sunday afternoon telecasts of games being held in Europe, which averaged 112,000 viewers. This year's Europe games were played on a Friday afternoon (October 2), averaging 189,000 viewers. The Capitals-Bruins season-opening telecast averaged 501,000 viewers. For the '08-09 season, only three telecasts on Versus topped a half-million viewers.

'09-10 NHL RATINGS, VIEWERSHIP ON VERSUS TO DATE
DATE
GAME
CABLE RATING
VIEWERS (000)
10/1
Capitals-Bruins
0.5
501
10/1
Sharks-Avalanche
0.4
332
10/2
Panthers-Blackhawks*
0.1
100
10/2
Blues-Red Wings**
0.3
278
10/5
Rangers-Devils
0.3
269
10/6
Capitals-Flyers
0.4
405
10/12
Flames-Blackhawks
0.2
177
10/13
Red Wings-Sabres
0.5
467


NOTES: * = Game was played in Helsinki, Finland. ** = Game was played in Stockholm, Sweden.

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