ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC ESPN May Sell Video Subs For Cricket Tourney Media Notes MLB Fires Back Against MASN In Court Battle Bama Again Draws CBS' Top CFB Audience Rogers Defends NHL GamePlus Exclusivity
SBD/Issue 28/Sports Media
Published October 21, 2009
|ESPN Suspends Phillips One
Week After Admitting Affair
KING OF THE COURT: In N.Y., Howard Beck reports Championist.com ranks the NBA's "top Twitter users," and Cavaliers C Shaquille O'Neal is the "undisputed king of NBA Twitterdom, with more than 2.4 million followers -- twice as many as his closest rival," Magic C Dwight Howard. Celtics F Paul Pierce is the "only other member of the million-follower club from the NBA, with 1.24 million." Lakers F Lamar Odom ranks fourth on the list with 201,781 followers, followed by Lakers G Derek Fisher at No. 5 with 149,354 followers (N.Y. TIMES, 10/21).
NUMBERS GAME: The GLOBE & MAIL's Grant Robertson writes a "new method for tracking TV ratings has shaken up the television sector" in Canada, and sports "has emerged as a big winner." Randomly selected viewers "now carry pager-like devices on their hips," and Canada's three biggest sports networks -- TSN, Rogers Sportsnet and The Score -- "have each seen ratings jumps of about" 50%. Score Media President & CEO John Levy "believes this is because the pagers are better at counting groups of people at home or in bars where the audio signal is loud enough to be detected." Levy: "In addition to being more accurate, we're getting out-of-home viewing in these ratings. It has allowed us to vary our rates a little bit. We did take them up as a result" (GLOBE & MAIL, 10/21).