KU, TWC Ink Deal For Tier-3 Rights Atlanta Radio Hosts Fired Over Morning Bit Mets, SNY Look For Audience Boost Media Notes NBA Finals Game 5 Overnight Down 9.5% U.S. Open Finale Gets 6.1 Overnight Scott Pioli Signs On As NBC Analyst NBC Affil Hears About Move To Pre-empt NHL ABC Earns 12.0 Overnight For Game 4 Dodgers Would Retain $6B Under Tentative TV Deal
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SBD/Issue 28/Sports Media
Published October 21, 2009
|ESPN Suspends Phillips One
Week After Admitting Affair
KING OF THE COURT: In N.Y., Howard Beck reports Championist.com ranks the NBA's "top Twitter users," and Cavaliers C Shaquille O'Neal is the "undisputed king of NBA Twitterdom, with more than 2.4 million followers -- twice as many as his closest rival," Magic C Dwight Howard. Celtics F Paul Pierce is the "only other member of the million-follower club from the NBA, with 1.24 million." Lakers F Lamar Odom ranks fourth on the list with 201,781 followers, followed by Lakers G Derek Fisher at No. 5 with 149,354 followers (N.Y. TIMES, 10/21).
NUMBERS GAME: The GLOBE & MAIL's Grant Robertson writes a "new method for tracking TV ratings has shaken up the television sector" in Canada, and sports "has emerged as a big winner." Randomly selected viewers "now carry pager-like devices on their hips," and Canada's three biggest sports networks -- TSN, Rogers Sportsnet and The Score -- "have each seen ratings jumps of about" 50%. Score Media President & CEO John Levy "believes this is because the pagers are better at counting groups of people at home or in bars where the audio signal is loud enough to be detected." Levy: "In addition to being more accurate, we're getting out-of-home viewing in these ratings. It has allowed us to vary our rates a little bit. We did take them up as a result" (GLOBE & MAIL, 10/21).