SBD/Issue 28/Sports Media

"Monday Night Football" Inducted Into Broadcasting & Cable HOF

(l to r) Bodenheimer, Gifford, Goodell
And Tirico Attend B&C HOF Ceremony
The "MNF" franchise was inducted into the Broadcasting & Cable HOF Tuesday night in N.Y. in a ceremony attended by top NFL and ESPN brass. NFL Commissioner Roger Goodell and NFL Senior VP/Broadcasting & Media Operations Howard Katz attended the dinner event at the Waldorf-Astoria, as did many top ESPN execs, including President George Bodenheimer, Exec VP/Production Norby Williamson and Customer Marketing & Sales President Ed Erhardt. Bodenheimer accepted the award on stage with "MNF" announcer Mike Tirico and former analyst Frank Gifford, who worked 411 of the 616 "MNF" games. Asked on stage to recount his most memorable "MNF" moment, Gifford referred to the ‘80 Patriots-Dolphins game when Howard Cosell announced John Lennon's death. Fox Networks Chair & CEO Tony Vinciquerra also was inducted last night and peppered much of his speech with baseball analogies, including reminding the crowd that Fox was broadcasting the ALCS Game 4 as the dinner was taking place. "You should be watching that game," he said. Saying that "baseball has been a big part of my life," Vinciquerra said he learned business lessons from the game. "Either you make the plays, or you are cut from the team." NBC President & CEO Jeff Zucker was the last of 12 honorees to speak. He opened his remarks by saying that he realized he was the last obstacle left before the attendees could go catch the end of the Yankees-Angels game. He then made a tongue-in-cheek reference to reports that Comcast is looking to buy a stake in the broadcast network. "I want to thank Brian Roberts for everything that he has done for my career. Oh, those are remarks from next month's dinner."

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