SBD/Issue 28/Sponsorships, Advertising & Marketing

Maryland, South Carolina Football To Wear Camouflage Uniforms

Maryland Will Wear Special Camo Jerseys
For November 14 Game Against Virginia Tech
The Univ. of Maryland and the Univ. of South Carolina football teams "will wear uniforms with camouflage designs during their games Nov. 14 to honor military veterans and to promote the Wounded Warrior Project," according to Ralph Russo of the AP. The "black and tan camouflage uniforms, designed by Under Armour, will have a Wounded Warrior logo on them." Instead of players' names, the backs of the jerseys "will have words such as courage, loyalty, integrity and service." South Carolina coach Steve Spurrier: "I like that word courage. We're trying to encourage our football players to play with a little more courage like the way these guys do for our country." Russo noted some jerseys "will be auctioned off after the games on the university Web sites, with all of the money being donated to the Wounded Warrior Project." Under Armour apparel and team gear with the Wounded Warrior logo, "such as hooded sweat shirts and polo shirts, will be sold in college bookstores, and a portion of the proceeds will go to WWP." South Carolina will play the Univ. of Florida on November 14, while Maryland faces Virginia Tech. Veterans Day is November 11 (AP, 10/20). In Columbia, Seth Emerson notes South Carolina's jerseys "feature camouflage on the sleeves, with the numbers slightly colored." The team's shoes also "will be completely camo-colored" (Columbia STATE, 10/21). In Baltimore, Jay Hancock wrote the uniforms provide "more great publicity" for Under Armour. The company gets its "cachet from selling 'authentic' gear to real jocks," and the "quasi-military camo uniforms may seem even cooler and more authentic." Also, the WWP is a "great cause" (BALTIMORESUN.com, 10/20).

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