Universal Sports Creates Boston Marathon Videos Daktronics Building EverBank Field Displays Paul Simon On Joe DiMaggio Encounter Knicks To Own/Operate D-League Team Bud Light Hotel Headed To Final Four Overnight Ratings Lions Owner William Clay Ford Dies At 88 Oakland Teams Still Searching For New Venues U.S. Likely To Set World Cup Attendance Record Lions Ownership Staying In Ford Family
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SBD/Issue 28/Sponsorships, Advertising & Marketing
Published October 21, 2009
|HBC's Red Mittens For '10 Games
Have Become Runaway Bestseller
HITTING THE SLOPES: In Boston, Donna Goodison reports New Balance is "jumping into action sports with the launch of a snowboarding line." New Balance has "partnered with California snowboarding brand 686 on the '686 Times New Balance' collection of snowboard boots, sneakers, jackets and T-shirts." New Balance will debut the collection tomorrow night at the Concepts sneaker store in Cambridge's Harvard Square outside Boston (BOSTON HERALD, 10/21).
Blanco Signing Autographs
During Appearance In Chicago
DRIVING IN CIRCLES? In Indianapolis, Curt Cavin reported news of a new title sponsor for the IndyCar Series "should come later this week or early next week." Cavin: "We'll see. If it happens in this round, it will be Izod" (INDYSTAR.com, 10/20).