ESPN Renames Studio After Berman, Jackson Hendrick, Childress Highlight NASCAR HOF Induction Packer Late To Atlanta After Flight Complications NASCAR To Announce Format Changes To Cup Series DirecTV Now Adds 200,000 Subscribers In December UT Selects Turnkey To Find Next AD Colts Fire GM Ryan Grigson, Keep Chuck Pagano Michael Goldberg Passes Away At 73 Fitz And The Tantrums Perform At PGA Event Gregg Popovich Blasts President Trump
SBD/Issue 28/Sponsorships, Advertising & Marketing
Published October 21, 2009
|HBC's Red Mittens For '10 Games
Have Become Runaway Bestseller
HITTING THE SLOPES: In Boston, Donna Goodison reports New Balance is "jumping into action sports with the launch of a snowboarding line." New Balance has "partnered with California snowboarding brand 686 on the '686 Times New Balance' collection of snowboard boots, sneakers, jackets and T-shirts." New Balance will debut the collection tomorrow night at the Concepts sneaker store in Cambridge's Harvard Square outside Boston (BOSTON HERALD, 10/21).
Blanco Signing Autographs
During Appearance In Chicago
DRIVING IN CIRCLES? In Indianapolis, Curt Cavin reported news of a new title sponsor for the IndyCar Series "should come later this week or early next week." Cavin: "We'll see. If it happens in this round, it will be Izod" (INDYSTAR.com, 10/20).