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SBD/Issue 25/The Back of the Book
ESPN Sports Poll: Viewing Habits Among MLB Fans
Published October 16, 2009
The ESPN Sports Poll, a service of TNS Sport, asks MLB fans about their viewing habits regarding MLB games on television. Respondents are also asked about their interest level in the MLB Playoffs when their favorite team is not involved in postseason play. Below are responses among MLB fans and avid fans for January-August '09 (ESPN Sports Poll).
|
MLB FANS' TV VIEWING HABITS
|
|||
|
MLB FANS
(n = 8,429) |
AVID MLB FANS
(n = 3,132) |
||
|---|---|---|---|
| Watching more or less MLB games compared to last year? |
More |
40.3%
|
54.7%
|
| No change/the same |
22.7%
|
23.5%
|
|
| Less |
37.0%
|
21.8%
|
|
| How do you usually watch MLB games on TV? | At your home alone |
41.0%
|
40.8%
|
| At your home with others |
48.4%
|
52.7%
|
|
| At someone else's home |
4.9%
|
2.9%
|
|
| At a public place such as a bar, restaurant, or hotel |
5.7%
|
3.6%
|
|
| How interested are you in the MLB Playoffs when your favorite team is not playing in the post-season? | Net Interest |
80.1%
|
90.8%
|
| Very interested |
22.0%
|
40.2%
|
|
| Somewhat interested |
38.1%
|
39.1%
|
|
| A little bit interested |
20.1%
|
11.5%
|
|
| Not at all interested |
19.9%
|
9.2%
|
|






