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SBD/Issue 24/Sports Media
MLB Playoffs Crank Back Up After Television-Necessitated Break
Published October 15, 2009
|Phillies-Dodgers To Begin NLCS Tonight
With Game At Dodger Stadium
THE WAITING IS THE HARDEST PART: FanHouse.com's Kevin Blackistone said, "You talk about sucking the wind out of the postseason. If the three sweeps didn't do it then not having the games on television when you don't have to compete against anything else other than regular season NHL ... is sure to flatten whatever interest is in it." FanHouse.com's Jay Mariotti: "TBS could be more flexible. For some reason when baseball writes the contracts with TV, TV wants to lock everything in" ("Around The Horn," ESPN, 10/14). ESPN's Bill Simmons writes on his Twitter feed, "Could the baseball playoffs have less momentum right now? That layoff lasted so long that Chip Caray's head injury healed" (TWITTER.com, 10/15).
WHERE ARE YOU? In Philadelphia, Bill Wolff writes the NFL "should by all rights be having the uncommon problem of losing its grip on American sports obsessives" to the MLB Playoffs, but it "hasn't happened." The No. 1 reason for this is TBS is "where the MLB has played out the first round of its best time of year." Wolff: "Nothing says 'You shouldn't be watching this' like incessant promos for the guy from 'Everybody Loves Raymond'" (PHILADELPHIA INQUIRER, 10/15).
STREAM A LITTLE STREAM: PAID CONTENT's Staci Kramer reports MLBAM averaged 350,000 live streams for each game of the Divisional Series round through its Postseason.TV subscription, with 314,000 streams "via PCs on MLB.com and 36,000 to iPhone/iTouch devices via the MLB At Bat app." The At Bat app also delivered "another 88,000 live audio-only streams." The numbers show that people "will pay for variations of coverage" and that they will "watch on a small screen." Kramer: "It may be designed as a complement but for some of us on the go, it proved to be a tolerable primary video source" (PAIDCONTENT.org, 10/15).