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TBS Moving Some LDS Advertisers To Phillies-Dodgers Series
Published October 15, 2009
LAMENTING WHAT COULD HAVE BEEN: Turner Sports President of Sales, Distribution & Sports David Levy said the network's 11% viewership growth for this year's MLB Division Series playoff round could have been in excess of 15% had three of the four series not ended in sweeps. Levy said, "I do feel like we left something on the table. Our 11% [growth] could have instead been a 15, 20% jump had things broken differently, particularly if we got up to 15, 16 games or so," Levy said. The net aired 15 Division Series games last year. "The good news is that we can grow further next year. We've had a lot of really great games, close back-and-forth games, great matchups. So what we're after now is seeing the [NLCS] go deep" (Eric Fisher, SportsBusiness Journal).