NFFC's Charges Against NFL Thrown Out Motorsports HOF To Re-Open In Daytona Pepsi Moji Night At Yankee Stadium BS&E May Open Naming-Rights Division Tharp Named Darlington Raceway President Meeting Scheduled On Golfers Skipping Rio Serena Draws Praise For Wimbledon Outfit NBC Plans Record Amount Of Olympic TV NC Lawmakers Consider HB2 Revisions Indians' Streak Helps Ticket Sales
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Future Of PGA Tour In Milwaukee Now
Rests In Hands of Jerry Kelly, Steve Stricker
SUPPORTING ROLE: In Memphis, Marlon Morgan reports Cellular South is "still interested in being a sponsor" of the St. Jude Classic (SJC), but "just not in the title sponsorship slot that PGA Tour and SJC officials are seeking to fill." After months of "exploring which level of sponsorship fits its business model," Cellular South told the Tour that it was "more inclined to do something along the lines of last year's sponsorship" of SJC's Pro-Am. The Tour reiterated that the event is "secure for 2010 even if it doesn't secure a title sponsor." Cellular South Corporate Communications Dir Jim Richmond said, "I really just think that the way we, and most companies now, are approaching sponsorships, it's a lot more than the way we used to approach sponsorships. By that I mean exposure is good, but that's not all of it. ... From a title-sponsorship standpoint, it really just didn't fit the particular business model that we had for this tournament." The tournament will continue its search for a title sponsor, and Tournament Dir Phil Cannon said, "There's still a lot of interest locally, regionally, and nationally" (Memphis COMMERCIAL APPEAL, 10/15).