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SBD/Issue 22/The Back of the Book
Sports Licensing Royalties Total $740M In '08, Down 9%
Published October 13, 2009
Total worldwide sales of licensed merchandise dropped 2.2% to $187.5B in '08, according to the License Global Annual Report. Total royalty income, described in the chart below, declined 5.6% in '08, or $333M, from '07. The collegiate category was the only one to post an increase in royalty income compared to '07 (License Magazine, 10/' 09 issue)
|
ESTIMATED LICENSING REVENUES BY PROPERTY
|
|||||
|
TYPE
|
'08
|
'07
|
'06
|
'05
|
'04
|
|---|---|---|---|---|---|
|
Character
|
$2.6B
|
$2.7B
|
$2.7B
|
$2.6B
|
$2.6B
|
|
Brand
|
$975M
|
$1.1BM
|
$1.1B
|
$1.1BM
|
$1.1B
|
|
Fashion
|
$775M
|
$810M
|
$830M
|
$822M
|
$814M
|
|
Sports
|
$740M
|
$815M
|
$825M
|
$810M
|
$795M
|
|
Collegiate
|
$208M
|
$201M
|
$203M
|
$203M
|
$201M
|
|
Art
|
$154M
|
$175M
|
$182M
|
$175M
|
$170M
|
| Music |
$117M
|
$125M
|
$132M
|
$128M
|
$122M
|
| Non-profit |
$39M
|
$43M
|
$45M
|
$43M
|
$41M
|
| Publishing |
$37M
|
$41M
|
$41M
|
$41M
|
$41M
|
| Others |
$6M
|
$9M
|
$12M
|
$18M
|
$15M
|
| TOTAL |
$5.7B
|
$6.0B
|
$6.0B
|
$6.0B
|
$5.8B
|
