Cord-Cutting, Rights Fees Put ESPN In Bind SI Films Creates Doc On Mets' Fan Group ESPN Personalities Address Company's Layoffs ESPNU Studio Ops Moving From Charlotte To Bristol ESPN Adding MLB Net's "Intentional Talk" Nets Agree Not To Tip Picks On Social Media ESPN's Wingo, Markman Talk NFL Draft ACE Media Provides Prospects With Draft Experience NBC Debuting NHL Snapchat Lens Media Notes
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SBD/Issue 21/Sports Media
Published October 12, 2009
In N.Y., Stephanie Clifford reports while print advertising is "in miserable straits right now," special issues "seem to be the one thing attracting ad dollars." Publishers Information Bureau data indicated that ad pages for ESPN The Magazine "were down about 24[%] in the first six months of this year from the same period a year earlier," but the magazine's Body Issue is the "biggest October issue" revenue-wise ever. Meanwhile, SI ad pages are down 21.6% overall. But the magazine will produce "six special issues this year, including a college football preview in August and a [NFL] preview in September." The NFL preview issue "had about 86 pages of ads this year, up more than 50[%] from the same issue last year." The college football issue was up 15% (N.Y. TIMES, 10/12).
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MIXED REVIEW: In N.Y., Phil Mushnick noted Golf Channel's coverage of the Presidents Cup "reunited the ex-ABC pair ... Nick Faldo and Paul Azinger." Mushnick: "What a treat!" But the network "still can aggravate." On Thursday and Friday, "after repeatedly showing a crawl giving the day-end leaders of the European Tour's Madrid Masters, to keep leaving live coverage of the Presidents Cup ... for a studio report on the Madrid event just seemed like a foolish way for Golf Channel to prove what it has and what it can do" (N.Y. POST, 10/11).
NOT FINISHED YET: HOF baseball writer Hal McCoy has agreed to work for the Dayton Daily News "in a freelance capacity." McCoy will "continue to write his popular Ask Hal column on Sundays," and he also "will continue to interact with fans through his blog" on DaytonDailyNews.com. McCoy is retiring as the Reds' beat reporter for the newspaper after 37 years (DAYTON DAILY NEWS, 10/11).