SBD/Issue 21/Sports Media

Media Notes

In N.Y., Stephanie Clifford reports while print advertising is "in miserable straits right now," special issues "seem to be the one thing attracting ad dollars." Publishers Information Bureau data indicated that ad pages for ESPN The Magazine "were down about 24[%] in the first six months of this year from the same period a year earlier," but the magazine's Body Issue is the "biggest October issue" revenue-wise ever. Meanwhile, SI ad pages are down 21.6% overall. But the magazine will produce "six special issues this year, including a college football preview in August and a [NFL] preview in September." The NFL preview issue "had about 86 pages of ads this year, up more than 50[%] from the same issue last year." The college football issue was up 15% (N.Y. TIMES, 10/12).

Citizen Sports Counting On Facebook
Community To Help Elevate Its Game
FANTASY CAMP: The WALL STREET JOURNAL's Nando Di Fino reports Citizen Sports Inc. is "banking on the growing Facebook community to help elevate its game," as the company "signed up over 1 million players for its fantasy football game this year -- its second in existence." Facebook lists "over 600,000 participants as active, meaning they check in on the game and play regularly." Meanwhile, Pepsi Max, Ford and Samsung "have already signed up to sponsor specific parts of the 2009 game." And because of the unique nature of Facebook, Citizen Sports "has the chance to make money beyond sponsorships," as the company "hopes to add to the pot with micropayments, several add-ons to the game that players can buy for small fees" (, 10/12).

MIXED REVIEW: In N.Y., Phil Mushnick noted Golf Channel's coverage of the Presidents Cup "reunited the ex-ABC pair ... Nick Faldo and Paul Azinger." Mushnick: "What a treat!" But the network "still can aggravate." On Thursday and Friday, "after repeatedly showing a crawl giving the day-end leaders of the European Tour's Madrid Masters, to keep leaving live coverage of the Presidents Cup ... for a studio report on the Madrid event just seemed like a foolish way for Golf Channel to prove what it has and what it can do" (N.Y. POST, 10/11).

NOT FINISHED YET: HOF baseball writer Hal McCoy has agreed to work for the Dayton Daily News "in a freelance capacity." McCoy will "continue to write his popular Ask Hal column on Sundays," and he also "will continue to interact with fans through his blog" on McCoy is retiring as the Reds' beat reporter for the newspaper after 37 years (DAYTON DAILY NEWS, 10/11).

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