Warriors-Rockets Gets Big Viewership For ESPN Royals' TV Ratings Lead MLB This Season NBC Sports Launches Documentary Film Unit CFL Extends Media Rights With Bell At Bat App Available On Dashboards In Some Cars Coke 600 Down From Previous Years New "Hard Knocks" To Feature Texans Fox Sports' World Cup HQ Wrapping Up Construction Gracenote Jumps Into Sports Data Market Charter To Carry Dodgers' SportsNet LA
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SBD/Issue 21/Sports Media
Published October 12, 2009
In N.Y., Stephanie Clifford reports while print advertising is "in miserable straits right now," special issues "seem to be the one thing attracting ad dollars." Publishers Information Bureau data indicated that ad pages for ESPN The Magazine "were down about 24[%] in the first six months of this year from the same period a year earlier," but the magazine's Body Issue is the "biggest October issue" revenue-wise ever. Meanwhile, SI ad pages are down 21.6% overall. But the magazine will produce "six special issues this year, including a college football preview in August and a [NFL] preview in September." The NFL preview issue "had about 86 pages of ads this year, up more than 50[%] from the same issue last year." The college football issue was up 15% (N.Y. TIMES, 10/12).
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MIXED REVIEW: In N.Y., Phil Mushnick noted Golf Channel's coverage of the Presidents Cup "reunited the ex-ABC pair ... Nick Faldo and Paul Azinger." Mushnick: "What a treat!" But the network "still can aggravate." On Thursday and Friday, "after repeatedly showing a crawl giving the day-end leaders of the European Tour's Madrid Masters, to keep leaving live coverage of the Presidents Cup ... for a studio report on the Madrid event just seemed like a foolish way for Golf Channel to prove what it has and what it can do" (N.Y. POST, 10/11).
NOT FINISHED YET: HOF baseball writer Hal McCoy has agreed to work for the Dayton Daily News "in a freelance capacity." McCoy will "continue to write his popular Ask Hal column on Sundays," and he also "will continue to interact with fans through his blog" on DaytonDailyNews.com. McCoy is retiring as the Reds' beat reporter for the newspaper after 37 years (DAYTON DAILY NEWS, 10/11).