SBD/Issue 21/Sponsorships, Advertising & Marketing

Marketplace Roundup

Packers' Online Sales Accounting For
A Third Of Pro Shop's Business
Packers Dir of Retail Operations Kate Hogan said that online sales "have grown to 33[%] of Pro Shop business in just a few years and probably soon will be" 40-50%. In Green Bay, Richard Ryman noted the Packers are "doing all they can to grow merchandise sales because, according to NFL rules, local revenue is not shared with other teams in the league." Meanwhile, the Packers "recently redesigned" their Pro Shop Web site,, which includes "enhanced product viewing and search capabilities, streamlined navigation and checkout systems and easy reference to top-selling items" (GREEN BAY PRESS-GAZETTE, 10/11).

TWO-TIMING TIGER? In N.Y., gossip columnists Rush & Molloy cited sources as saying that Tiger Woods, a Gatorade endorser, has been "sneaking sips of Neuro1, the 'focus drink' John McCain is said to have used during his debates with President Obama." Former NFLer Bill Romanowski, who developed the drink, said that he sent Woods a "package during his slump after his father's death four years ago." Romanowski: "He's been drinking it every morning since then" (N.Y. DAILY NEWS, 10/12).

LEAVE THEM ON THE RACKS: YAHOO SPORTS' Chris Chase wrote, "Not all the throwbacks for the original eight AFL teams provide ... fond memories of the past. Case in point, the garish eyesores worn by the Denver Broncos." The "bright yellow" color of the Broncos' jerseys for yesterday's game against the Patriots "made the Broncos players look like crossing guards and the stripes on the pants give the appearance of a jaundiced zebra" (, 10/11). Meanwhile,'s Peter King writes, "The Broncos uniforms were so ugly I actually like them" (, 10/12).

MARCHING INTO STORES: NetSpend and grocery store chain Winn-Dixie are now offering a Saints-branded prepaid Visa debit card to Winn-Dixie customers in the greater New Orleans area. The cards are now available at around 70 stores (NetSpend).

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