SBD/Issue 21/Sponsorships, Advertising & Marketing

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  • Beckham May Launch Underwear Line; Ronaldo Signs With Armani

    Beckham Being Replaced As Face Of
    Armani Underwear Campaign By Ronaldo
    MLS Galaxy MF David Beckham is "reportedly set to launch his own range of underwear," while Emporio Armani, which Beckham has an endorsement deal with, "has signed up" Real Madrid MF Cristiano Ronaldo, according to Darren Davidson of BRAND REPUBLIC. Armani said that Ronaldo "will become the official worldwide 'spokesmodel' for Emporio Armani men's underwear and Armani Jeans." Ronaldo will begin "starring in global ad campaigns from Spring/Summer 2010." Meanwhile, Davidson notes Beckham's contract with Armani is set to expire in January and if he "does launch his own range -- and it has been suggested his line of pants could be on sale late next year -- he will join his wife Victoria in the fashion business" (, 10/12).

  • Marketplace Roundup

    Packers' Online Sales Accounting For
    A Third Of Pro Shop's Business
    Packers Dir of Retail Operations Kate Hogan said that online sales "have grown to 33[%] of Pro Shop business in just a few years and probably soon will be" 40-50%. In Green Bay, Richard Ryman noted the Packers are "doing all they can to grow merchandise sales because, according to NFL rules, local revenue is not shared with other teams in the league." Meanwhile, the Packers "recently redesigned" their Pro Shop Web site,, which includes "enhanced product viewing and search capabilities, streamlined navigation and checkout systems and easy reference to top-selling items" (GREEN BAY PRESS-GAZETTE, 10/11).

    TWO-TIMING TIGER? In N.Y., gossip columnists Rush & Molloy cited sources as saying that Tiger Woods, a Gatorade endorser, has been "sneaking sips of Neuro1, the 'focus drink' John McCain is said to have used during his debates with President Obama." Former NFLer Bill Romanowski, who developed the drink, said that he sent Woods a "package during his slump after his father's death four years ago." Romanowski: "He's been drinking it every morning since then" (N.Y. DAILY NEWS, 10/12).

    LEAVE THEM ON THE RACKS: YAHOO SPORTS' Chris Chase wrote, "Not all the throwbacks for the original eight AFL teams provide ... fond memories of the past. Case in point, the garish eyesores worn by the Denver Broncos." The "bright yellow" color of the Broncos' jerseys for yesterday's game against the Patriots "made the Broncos players look like crossing guards and the stripes on the pants give the appearance of a jaundiced zebra" (, 10/11). Meanwhile,'s Peter King writes, "The Broncos uniforms were so ugly I actually like them" (, 10/12).

    MARCHING INTO STORES: NetSpend and grocery store chain Winn-Dixie are now offering a Saints-branded prepaid Visa debit card to Winn-Dixie customers in the greater New Orleans area. The cards are now available at around 70 stores (NetSpend).

  • Wheels & Deals: MWR Priority Is To Fill Sponsorship For Reutimann

    Reutimann Could Have As Many As
    12 Cup Races Open Next Season
    Michael Waltrip Racing (MWR) VP & GM Ty Norris yesterday said that Michael Waltrip "wants to race next year but the priority ... is to fill the sponsorship for Sprint Cup driver David Reutimann." Depending on how deals "fall in the next few weeks, Reutimann could have as many as 12 races open" during the '10 Sprint Cup season. Norris: "We are going to make some announcements in the next two or three weeks on a number of other (sponsors)" (, 10/11).

    MORE THAN MEETS THE EYE: NASCAR driver Ryan Newman said he and Jeff Gordon will have special paint schemes at next weekend's Sprint Cup NASCAR Banking 500 only from Bank of America in Charlotte to promote the DVD release of “Transformers: Revenge of the Fallen.” Newman: “I’m Optimus Prime of the No. 39 U.S. Army Chevrolet, and to me that’s all that really matters.” ESPN’s Mike Massaro: “I’m no casting agent … but I would have thought that Jeff Gordon would have gotten the nod to be the good guy” (“NASCAR Now,” ESPN2, 10/9).

    ENGINE DELAY: Ford Racing Technology N.A. Operations Manager Doug Hervey said that Ford "will delay the debut of its new Sprint Cup engine." In Virginia, Dustin Long noted the engine was "scheduled to have debuted" this Saturday during the NASCAR Banking 500 at Lowe's Motor Speedway. Instead, Ford "will debut the restrictor-plate version of the engine" during the Amp Energy 500 at Talladega Superspeedway on November 1 (Norfolk VIRGINIAN-PILOT, 10/11).

    FULL SPEED AHEAD: Roush Fenway Racing (RFR) and Copart have reached an agreement for Copart to sponsor Carl Edwards' Nationwide Series entry. Copart, an online vehicle auction site, will appear as the primary sponsor on the No. 60 Ford for 16 races beginning in '10 and will appear as an associate sponsor on the Ford entry for the remaining races (RFR).

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