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SBD/Issue 20/The Back of the Book
ESPN Sports Poll: Sports Fans' Interest In MLB Playoffs
Published October 9, 2009
The ESPN Sports Poll, a service of TNS Sport, asked sports fans how interested they are in the MLB playoffs. The following are those that were at least a little bit interested and very interested in the '08, '07 and '06 MLB playoffs (ESPN Sports Poll).
|
Interest in the MLB Playoffs
|
|||||
|
'08 Playoffs
|
Sports Fans
|
Males
|
Females
|
MLB Fans
|
Avid MLB Fans
|
|---|---|---|---|---|---|
|
|
n = 1,542
|
n = 808
|
n = 734
|
n = 1,108
|
n = 384
|
|
Interested
|
64.6%
|
66.2%
|
62.9%
|
54.2%
|
97.2%
|
| Very Interested |
21.2%
|
24.5%
|
17.5%
|
29.3%
|
61.3%
|
|
'07 Playoffs
|
Sports Fans
|
Males
|
Females
|
MLB Fans
|
Avid MLB Fans
|
|---|---|---|---|---|---|
|
|
n = 525
|
n = 276
|
n = 249
|
n = 352
|
n = 123
|
|
Interested
|
64.6%
|
70.6%
|
58.0%
|
85.4%
|
97.7%
|
| Very Interested |
25.1%
|
32.6%
|
16.8%
|
34.7%
|
71.7%
|
|
'06 Playoffs
|
Sports Fans
|
Males
|
Females
|
MLB Fans
|
Avid MLB Fans
|
|---|---|---|---|---|---|
|
|
n = 658
|
n = 362
|
n = 297
|
n = 454
|
n = 183
|
| Interested |
61.8%
|
64.5%
|
58.6%
|
82.2%
|
88.5%
|
| Very Interested |
23.4%
|
29.3%
|
16.3%
|
32.6%
|
57.4%
|
MARKET WATCH: Below are MLB fan and avid fan levels, taken from January-August '09, among each of the DMAs in this year's MLB playoffs.
|
L.A.
|
N.Y.
|
Philadelphia
|
Boston
|
Denver
|
Minneapolis
|
St. Louis
|
|
|---|---|---|---|---|---|---|---|
| n = |
771
|
730
|
415
|
268
|
201
|
194
|
176
|
| MLB Fans |
61.8%
|
68.2%
|
71.9%
|
73.0%
|
54.0%
|
61.9%
|
79.8%
|
| MLB Avid Fans |
26.9%
|
25.7%
|
34.5%
|
32.0%
|
13.6%
|
18.9%
|
30.4%
|
