Marketplace Roundup

MillerCoors Receiving Complaints Of Invalid Sweepstakes Tickets

In Milwaukee, Tom Daykin notes Illinois resident Mario Aliano has filed a lawsuit in U.S. District Court in Chicago against MillerCoors LLC and is "seeking class-action status." The suit claims that MillerCoors' CoorsLight Silver Ticket Sweepstakes promo "includes hundreds of invalid tickets," and the company "should be ordered to pay damages as a result." Aliano said that he tried to enter the contest "by typing a code into the sweepstakes Web site." He then "received a message saying the code was invalid." The suit claims MillerCoors has "received several hundred similar complaints about the sweepstakes, which offers grand prize of two tickets" to an NFL game to 256 winners (MILWAUKEE JOURNAL SENTINEL, 10/9).

STARS ON ICE: Easton Hockey has signed multi-year contract extensions with Bruins D Zdeno Chara, Ducks C Ryan Getzlaf, Wild D Brent Burns, Sabres C Derek Roy and Canadiens LW Mike Cammalleri. In addition to wearing and marketing Easton Hockey gear, the players will be part of Easton's global marketing campaign, "Confidence Is Everything." Players will also be involved with the development of future Easton designs (Easton Hockey).

GOLD STANDARD: U.S. Bank and the 49ers Thursday announced a deal that will give young 49ers fans a chance to be the "U.S. Bank Coin Flip Kid" at every 49ers home game. The partnership also includes radio and program ads promoting U.S. Bank's support of the Bay Area and the 49ers. U.S. Bank will also be the presenting sponsor of the November 12 Bears-49ers game (U.S. Bank).