Ace Ticket Announces Several Boston-Area Sponsorship Deals

Boston-based ticket broker Ace Ticket Thursday announced several new sponsorship deals in the Boston area, including naming rights to both the WBZ-AM Sports Studio and the Bruins postgame show as well as a deal with the Bruins. The studio will now be called the AceTicket.com Sports Studio. Ace Ticket's logo will appear on the Bruins’ Web site, and the company will be featured on the Jumbotron during Bruins games and on the TD Garden rink's dasher boards (Ace Ticket). Ace Ticket Founder & CEO Jim Holzman said that the deal with WBZ "requires the radio station to mention the new name during its sports reports every quarter of the hour and quarter after the hour." In Boston, Donna Goodison reports NESN's Bruins postgame show now will be known as "Ace Ticket Overtime," making the company the "lead sponsor of three of the network’s shows." Terms of the deals were not disclosed. Holzman said that Ace, which also sponsors the Red Sox, "wants to be part of the Bruins 'resurgence' while pursuing growth in an aggressive fashion" (BOSTON HERALD, 10/9).