CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/Issue 19/Sports Media
Published October 8, 2009
In London, Giles Smith writes, "I attended an NBA game in America once and it was a complete and utter blast from start to finish, largely because the spectacle was founded on the principle that you, as a paying customer, have an inalienable right not to go un-entertained for even a split second." But TV broadcasts of NBA games "high-mindedly turns its face away from all this stuff, regarding it as peripheral to the main action, thereby depriving the viewer at home of a potentially rich amusement stream." Smith: "Yes, please, to the hoops. But yes, please, also, to the hoopla" (LONDON TIMES, 10/8).
WEB WATCHING: The London TELEGRAPH reports England's European Under-21 Championships qualifier against Macedonia tomorrow "will be broadcast live on the Football Association website and Chelsea TV, the club's satellite channel" after England drew "no interest from rival broadcasters." The FA "will stream live coverage for free on its website, explaining that its 'landmark decision' to air the game online was reached after broadcasters confirmed they were unable to schedule the match during Friday's peak-time slots." Fans "will only be able to subscribe" to Chelsea TV's telecast of the game if they are "signed up with Sky or Tiscali." Chelsea TV currently costs US$9 a month for subscribers (TELEGRAPH.co.uk, 10/8).
NOTES: Big Ten Network has "agreed to stream certain live football games to Verizon wireless subs who receive V CAST Video, a service offering full length eps from more than 140 cable and broadcast shows" (CABLEFAX DAILY, 10/8)....Hallmark Channel "plans to air eight ice-skating specials on the network over the next six months." The series of acquisitions from Disson Skating will begin on October 30 with "Halloween on Ice" (DAILY VARIETY, 10/6).