SBD/Issue 19/Sports Media

Learfield, ISP Sports Reach Deal With Official Sports Report

OSR Inks Marketing Partnerships
With Learfield Sports, ISP Sports
Official Sports Report (OSR), a daily e-mail newsletter formatted to cover individual colleges, has struck a marketing partnership with Learfield Sports and ISP Sports. OSR offers both free and pay subscriptions for 15 different schools, including Georgia Tech, Oklahoma State and Penn State. Learfield and ISP, which represent a combined 100 schools, will have the ability to take the OSR product to their clients and sell advertising around it. The combined daily distribution across the 15 schools is about 525,000 readers for OSR, which is produced internally by each athletic department. "We'll now be able to put our university partners in a position of having a more innovative, cutting-edge way of communicating with their primary constituents," said Learfield Senior VP Mike Behymer. OSR is part of Sports Echo, LLC, of which Neal Pilson is a board member. He said OSR was created to reach "highly-targeted audiences with significant reach and frequency, while delivering the measurement required today by sophisticated marketers."

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