SBD/Issue 19/Sports Media

ESPN Radio, WEEI Reach Agreement; Station To Air ESPN Content

WEEI-AM and ESPN Radio have reached an agreement under which ESPN weekend and overnight programming, as well as a variety of game programming, will appear on the station beginning November 2. As part of the agreement, ESPN's Adam Schefter will appear on "Dennis & Callahan" every Friday during the NFL season beginning this week, while ESPN's Peter Gammons will appear on "The Big Show" during every week of the MLB Playoffs and once a week next season. Other ESPN personalities will appear on WEEI shows on a regular basis (Entercom). In Boston, Chad Finn writes the deal "makes sense for both sides." ESPN, "which made its intentions to become a significant player in the Boston market clear with its launch of in September, has lacked a radio outlet since" ESPN Radio 890 went off the air on September 14. Meanwhile, WEEI "will gain content and well-known contributors" as it competes with WBZ-FM for listeners. Finn notes WEEI "previously carried syndicated Fox Sports programming overnight." The move is the "first step in WEEI's plan to move to an FM signal, perhaps as soon as the end of the Red Sox' postseason run" (BOSTON GLOBE, 10/8).

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