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SBD/Issue 19/Sponsorships, Advertising & Marketing
UFL Adds Three More Sponsors On The Eve Of First Ever Game
Published October 8, 2009
Three additional corporate sponsors are on board for the UFL's first game, which will be shown on Versus tonight at 9:00pm ET. Le Vai is on the sidelines as the UFL's official alkaline ionized water, while Men’s Wearhouse will serve as the official men’s clothing partner and USI will be the league's official insurance broker. StubHub and Motorola were previously in the fold; GameWear Team Sports is the uniform provider. Sponsors get varying combinations of Versus ad units, ads in the gameday program, and ANC's field perimeter LED signage. The UFL kicks off what it is calling its "Premiere
Season" tonight at Sam Boyd Stadium in Las Vegas, when the Las Vegas Locomotives host the California Redwoods.