Serena Draws Praise For Wimbledon Outfit NBC Plans Record Amount Of Olympic TV NC Lawmakers Consider HB2 Revisions Indians' Streak Helps Ticket Sales Padres HOF Opens Friday Without Selig Name Female Golfers Committed To Rio Games Aspire Won't Walk Away From Texas Deal Nike's North American Profits Take Dip Twitch's Andy Swanson Dishes On E-Sports Spurrier Could Land SEC Net Role
SBD/Issue 19/Sponsorships, Advertising & Marketing
Published October 8, 2009
|Writer Says Castroneves' Marketability
Not Hurt By His Tax Evasion Trial
EARNING THEIR STRIPES: The Scotland Football Association (SFA) has signed a four-and-a-half year apparel agreement with adidas that could be worth as much as $16M (all figures US), potentially the "most lucrative kit deal" ever for Scotland's national team. The contract, which will run from January '10-June '14, carries a base value of $2.4M annually and could increase to $4M per year dependent on Scotland qualifying for the '12 Euro Cup and the '14 FIFA World Cup. The team's current uniform partner, Diadora, "went into liquidation earlier this year but have honoured the final months" of their contract with the SFA, which expires December 31 (THE SCOTSMAN, 10/8).
STREET WATCH: In Philadelphia, Jeff Gelles reports MLB officials were "back on the streets" yesterday on the "lookout for vendors hawking counterfeit" merchandise around Rockies-Phillies NLDS Game 1. Pennsylvania's high court Monday "overturned the state's trademark-counterfeiting law, ruling that it was worded so broadly that it violated First Amendment rights to free speech." But intellectual-property lawyers and MLB officials contend that "even if the state's anti-counterfeiting law proved temporarily unenforceable, other civil and criminal laws would enable them to continue efforts against blatant counterfeiting" (PHILADELPHIA INQUIRER, 10/8).
PEOPLE & PERSONALITIES: CNBC's Scott Wapner reported boxer Floyd Mayweather Jr. was in N.Y. yesterday "meeting with Fortune 500 companies ... about some possible more endorsement deals." Wapner, noting Mayweather has not appeared in many sponsorship campaigns, said to him, "We don't really see that much from you." Mayweather: "Everything takes time. Timing is the key" ("The Call," CNBC, 10/7). Meanwhile, ESPN's Colin Cowherd addressed Lance Armstrong's new endorsement deal with Michelob Ultra, saying, "It's a bad move. This is like ESPN buying Playboy" ("SportsNation," ESPN2, 10/7).