Sports Authority Keeps MWC Title Game Deal Executive Transactions NASL Team Expected To Announce St. Paul Stadium Prokhorov Eyes Buying All Of Nets, Barclays IndyCar Season Viewership Up 13% Fashion Trends On Display At U.S. Open Neutral-Site Games Reshape Opening Week Judge Rules For Brady In Deflategate Case SBJ In-Depth: Game Changers Classified Advertisements
SBD/Issue 19/Sponsorships, Advertising & Marketing
ESPN Signs Levi's As Presenting Sponsor For "30 For 30" Docu Series
Published October 8, 2009
SLOW OUT OF THE BLOCKS: ESPN drew a 0.5 national rating and 645,000 viewers Tuesday night for the premiere of "Kings Ransom," ESPN's first "30 for 30" documentary that tells the story of Wayne Gretzky's trade from the Oilers to the Kings. The rating is down 44% and viewership is off 46% from the "World Series of Poker" (0.9/1.2 million), which previously had occupied the time slot. "Kings Ransom" undoubtedly was hurt by the Twins-Tigers AL Central tiebreaker game, which went 12 innings (John Ourand, THE DAILY).