2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/Issue 19/Sponsorships, Advertising & Marketing
ESPN Signs Levi's As Presenting Sponsor For "30 For 30" Docu Series
Published October 8, 2009
SLOW OUT OF THE BLOCKS: ESPN drew a 0.5 national rating and 645,000 viewers Tuesday night for the premiere of "Kings Ransom," ESPN's first "30 for 30" documentary that tells the story of Wayne Gretzky's trade from the Oilers to the Kings. The rating is down 44% and viewership is off 46% from the "World Series of Poker" (0.9/1.2 million), which previously had occupied the time slot. "Kings Ransom" undoubtedly was hurt by the Twins-Tigers AL Central tiebreaker game, which went 12 innings (John Ourand, THE DAILY).