ESPN's Jed Drake Talks World Cup Prep Miami (Ohio)Trustees OK $13M Facility Sporting Park Enjoys Banner Year SEC Network Launch Campaign Previewed Cobb County Getting Road Improvements More Big Free-Agent Deals In MLB Sources: Fox Keeps UEFA Champions League Sports World Pays Tribute To Mandela Classified Advertisements Financial Boon In Store For Arizona State?
SBD/Issue 19/Sponsorships, Advertising & Marketing
ESPN Signs Levi's As Presenting Sponsor For "30 For 30" Docu Series
Published October 8, 2009
SLOW OUT OF THE BLOCKS: ESPN drew a 0.5 national rating and 645,000 viewers Tuesday night for the premiere of "Kings Ransom," ESPN's first "30 for 30" documentary that tells the story of Wayne Gretzky's trade from the Oilers to the Kings. The rating is down 44% and viewership is off 46% from the "World Series of Poker" (0.9/1.2 million), which previously had occupied the time slot. "Kings Ransom" undoubtedly was hurt by the Twins-Tigers AL Central tiebreaker game, which went 12 innings (John Ourand, THE DAILY).