SBD/Issue 19/Franchises

Twins At More Than 17,000 Full-Season Equivalents For Next Year

Twins' Late Season Charge Helping Team Sell
Tickets For Inaugural Season In New Ballpark
The Twins have sold more than 17,000 full-season ticket equivalents for the debut of Target Field next season, more than 50% higher than the 11,000 full-season equivalents for this season that had been the club’s all-time record. Club officials said 10-15% of next season's total to date has arrived within the last several weeks as the Twins surged to the AL Central title. Twins President Dave St. Peter said, “We’ve had good (sales) momentum all summer, but definitely within the last month, it’s ratcheted up to another gear. We feel like we’ve got a good shot at hitting 20 (thousand), which would be huge for us since historically we have been low with regard to season tickets.” Reaching 20,000 equivalents would represent half of Target Field’s projected 40,000-seat capacity and rank among the top-selling clubs in the league (Eric Fisher, SportsBusiness Journal).

BRING ON THE YANKEES: In Minneapolis, Christensen & Neal report the Twins sold "over 46,000 tickets for both Games 3 and 4" of their ALDS series against the Yankees "within 2 1/2 hours of the end" of Tuesday's AL Central tiebreaker victory over the Tigers. St. Peter said that sales "have been cut off but that he expected to have more tickets available over the next couple of days as season ticket holders return unused ones" (Minneapolis STAR TRIBUNE, 10/8).

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