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The dramatic success of the U.S. men’s soccer team at the Confederations Cup has jump-started interest in next year’s World Cup. This report will look at how well the key constituencies are prepared for the event. Is South Africa prepared for the eyes of the world? Are the facilities prepared? What brands are stepping up their support of the U.S. team in the ramp-up before the event? How will ESPN bring the games to the U.S. viewer and how successful will it be in securing advertising support around the event? Publishing Date: November 2 Close: October 19 Materials Close: October 21.
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