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SBD/Issue 15/Sports & Society
Pretty In Pink: NFL Promoting Breast Cancer Awareness Month
Published October 2, 2009
|Pink Ochocinco Cleats Part Of NFL's
Breast Cancer Awareness Campaign
BROTHERLY LOVE: In Philadelphia, Mike Mazzeo reported the Eagles in partnership with the Phillies have joined in a "unique effort to raise money and awareness for the Jefferson Breast Care Center." The two teams have "released limited-edition, co-licensed T-shirts, featuring both Phillies and Eagles logos, to be sold only in October." The shirts are $20 and can be purchased online or at Citizens Bank Park and Lincoln Financial Field. All of the proceeds "will be used to help enhance the Jefferson Breast Care Center." Eagles President Joe Banner approached Phillies President & CEO David Montgomery "about a potential partnership a month ago," and Montgomery was "more than happy to oblige" (PHILADELPHIA DAILY NEWS, 9/30). Meanwhile, in Illinois, Bob LeGere noted "Real Bears Fans Wear Pink" T-shirts are available online for $15, "with the proceeds going to provide services to breast cancer patients and their families." Bears coaches "wore the pink shirts at Wednesday's practice" (Illinois DAILY HERALD, 10/1).
DROPPING THE GLOVES: The NHL and the NHLPA are hosting their annual Hockey Fights Cancer Awareness Month. The league-wide initiative includes Hockey Fights Cancer-themed merchandise. Each NHL team will designate one home game as its Hockey Fights Cancer Awareness Night and will collaborate with local and national cancer organizations to promote cancer awareness and raise funds (NHL).