World Cup Final Sets Soccer Record In U.S. Time Inc. Buys Companies That Will Form SI Play Seattle Market A Boon For Gametime App World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years
SBD/Issue 15/Sports Media
Verizon Launches Patriots On-Demand Programming In Mass., RI
Published October 2, 2009
Verizon FiOS has launched free, on-demand Patriots programming in Massachusetts and Rhode Island, according to Jay Fitzgerald of the BOSTON HERALD. The 24/7 service will include Patriots press conferences, interviews, some team practices and "any other non-game video products allowed" by the franchise. It is a "major step" for Verizon's FiOS network. Comcast already is offering "similar free, on-demand services" for the Red Sox, Celtics and Bruins (BOSTON HERALD, 10/2). The Patriots on-demand channel will include "cheerleader bios and daily show 'Patriots Today.'" More programming "will be added in the coming weeks" (CABLEFAX DAILY, 10/2).