SBD/Issue 15/Sports Media

Verizon Launches Patriots On-Demand Programming In Mass., RI

Verizon FiOS has launched free, on-demand Patriots programming in Massachusetts and Rhode Island, according to Jay Fitzgerald of the BOSTON HERALD. The 24/7 service will include Patriots press conferences, interviews, some team practices and "any other non-game video products allowed" by the franchise. It is a "major step" for Verizon's FiOS network. Comcast already is offering "similar free, on-demand services" for the Red Sox, Celtics and Bruins (BOSTON HERALD, 10/2). The Patriots on-demand channel will include "cheerleader bios and daily show 'Patriots Today.'" More programming "will be added in the coming weeks" (CABLEFAX DAILY, 10/2).

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