SBD/Issue 15/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RATING
"NFL on Fox": (single)
9/27
Fox
1:03-4:13pm
11.9
"NFL on CBS": Steelers-Bengals (54%)
9/27
CBS
4:16-7:12pm
10.9
"Sunday Night Football": Colts-Cardinals
9/27
NBC
8:31-11:13pm
10.7
"NFL on CBS": (regional)
9/27
CBS
1:03-4:04pm
6.8
"Football Night In America"
9/27
NBC
7:30-8:22pm
5.2
NCAA Football: Iowa-Penn State
9/26
ABC
8:06-11:31pm
4.0
NCAA Football: (regional)
9/26
ABC
3:30-7:00pm
3.9
NASCAR Sprint Cup: AAA 400
9/27
ABC
2:00-6:13pm
3.1
PGA Tour: The Tour Championship: Final Round
9/27
Fox
1:30-6:09pm
3.0
"Fox NFL Sunday"
9/27
Fox
12:00-1:00pm
2.8
"The NFL Today"
9/27
CBS
12:00-1:00pm
2.5
NCAA Football: Arkansas-Alabama
9/26
CBS
3:30-7:05pm
2.4
MLB: (regional)
9/26
Fox
4:00-7:00pm
2.1
PGA Tour: The Tour Championship: Third Round
9/26
NBC
2:00-6:00pm
2.1
Golf: "Titans at the Tee" (taped)
9/27
Fox
4:39-5:39pm
1.0
"College Football Countdown"
9/26
ABC
3:00-3:30pm
0.7
"NASCAR Countdown"
9/27
ABC
1:00-2:00pm
1.1
"College Football Today"
9/26
CBS
3:00-3:30pm
0.6
Poker: "Ante Up for Africa" (taped)
9/26
CBS
2:00-3:00pm
0.4
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS
(000)
"Monday Night Football": Colts-Dolphins
9/21
ESPN
8:30-11:36pm
9.4
11.0
14,710
NCAA Football: Ole Miss-South Carolina
9/24
ESPN
7:30-11:10pm
3.1
3.7
4,717
NCAA Football: Florida-Kentucky
9/26
ESPN2
5:56-
9:33pm
2.2
2.6
3,643
"Monday Night Countdown"
9/21
ESPN
7:00-
8:30pm
2.2
2.6
3,286
"Sunday NFL Countdown"
9/27
ESPN
11:00am-1:00pm
2.0
2.3
2,900
NCAA Football: Notre Dame-Purdue
9/26
ESPN
8:00-11:29pm
1.8
2.1
2,815
NCAA Football: Indiana-Michigan
9/26
ESPN2
12:00-3:30pm
1.8
2.1
2,661
NCAA Football: Missouri-Nevada
9/25
ESPN
8:55pm-12:16am
1.6
1.9
2,365
NCAA Football: Texas Tech-Houston
9/26
ESPN2
9:33pm-1:11am
1.4
1.7
2,301
"College GameDay"
9/26
ESPN
10:00am-12:01pm
1.6
1.9
2,214

PENNANT FEVER: FS Detroit earned a 15.6 local rating in the Detroit market for its telecast of Wednesday's Twins-Tigers game, which marked the net's highest rated Tigers game since it began broadcasting the team in '98. The game was also the third highest-rated game ever on the net, behind two games from the Red Wings-Ducks Western Conference Semifinal series in May (FSN Detroit)....FS Midwest earned a 13.6 local rating for its telecast of Saturday's Cardinals-Rockies game, in which the Cardinals clinched the NL Central title. The rating marks the highest rating this season for a FS Midwest telecast (THE DAILY)....CSN Philadelphia earned a 13.3 local rating and 395,000 HHs for its telecast of Wednesday's Astros-Phillies game, in which the Phillies clinched the NL East title. That marks the highest-ever rating in the net's history, beating the previous record of 11.1 set on August 12 with Phillies-Cubs. Wednesday's game was the most-watched program on television in the Philadelphia market during the timeslot (CSN Philadelphia).

PIGSKIN POWER: Fox is averaging an 11.2 rating and 18.4 million viewers for its NFL telecasts through three weeks, marking its best start ever and up 23% and 27% from a 9.1 rating and 14.5 million viewers last year. Fox also earned an 11.9 rating and 19.3 million viewers for its single game coverage last Sunday (Fox)....NBC’s “Football Night in America” through three weeks is averaging a 5.5 rating (8.8 million viewers) from 7:30-8:15pm ET, marking the best start for the show since NBC debuted the program in the ’06 season. “FNIA” is also up 14.9% from a 4.8 rating (7.8 million viewers) through the same period last year (THE DAILY)....WITI-Fox' telecast of last Sunday's Packers-Rams game earned a 32.4 rating and 292,183 HHs in the Milwaukee market. About 22% more HHs watched WTMJ-NBC's telecast of Bears-Packers in Week One (MILWAUKEE JOURNAL SENTINEL, 9/30).

BREAK ME OFF A SLICE: Spike TV's UFC series "The Ultimate Fighter: Heavyweights" drew 5.3 million viewers Wednesday, making it the most-watched episode for an original series since the network rebranded as Spike TV six years ago. The episode featured a bout between Kimbo Slice and Roy Nelson (John Ourand, THE DAILY).

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