SBD/Issue 15/Sports Industrialists

This Week's Newsmakers: Chicago Comes Up Short In Olympics Bid

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week’s newsmakers:

WIN: VIKINGS -- The team is off to a strong 3-0 start and is cashing in on both the Favre-effect and the fact that they will have the Metrodome all to themselves. On the business front, a deal with Mall of America to title sponsor the Metrodome field shows creativity, while new agreements with Caribou Coffee and the Minnesota Army National Guard for gate signage at the facility help the bottom line. All this comes while the team braces for a mega-national spotlight on “MNF” and tries again to get legislative support for public funding to help secure its long-term future in the state.

 
LOSECHICAGO/USOC: Friday’s surprising first-round ouster in bidding for the '16 Summer Games is a shot to the gut for the Windy City and the U.S. Olympic movement, and officials must now examine closely what happened to what many consider to be the best bid ever put forward by a U.S. city. A successful bid looked to be a huge boost to the U.S. sports business industry, and the defeat raises new questions for everything from the future of IOC TV rights to the future of the USOC.

DRAW: Nike -- On Tuesday, its quarterly report shows a company that is managing expenses well and is well-positioned for future growth. As Virtus Investment Partners Chief Alternatives Strategist Joe Terranova puts it, "This is a good story going forward for the market." But on Wednesday, Nike finds itself scrambling from a claim that Michael Vick had reached a deal with the Swoosh, putting the company in rare denial mode, especially when it comes to defending the athletes that it traditionally does so much to support.

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