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SBD/Issue 15/Sponsorships, Advertising & Marketing
Published October 2, 2009
|Subway Says Deal With
NBC Sports A First
THE POWER OF CHEESE: Packers WR Greg Jennings has signed on as a spokesperson for A&W Restaurants in Wisconsin, and "soon will be featured in television commercials and billboards promoting the chain's new Snack Bite Pack," among other promotions. The restaurant made a $10,000 donation to Jennings' foundation (GREEN BAY PRESS-GAZETTE, 10/2).
ROUNDUP: MLB plans to feature Twins C Joe Mauer in its national TV ad effort, airing a spot that is "expected to include video of Mauer as a youngster playing in St. Paul" (ST. PAUL PIONEER PRESS, 10/2)....NFL Players Inc. recently released the NFL Players Caricature line, its first exclusively licensed collection featuring illustrations of NFL players on various products, including T-shirts, mugs and water bottles. There are 17 NFLers featured in the collection (NFL Players).