SBD/Issue 15/Sponsorships, Advertising & Marketing

Jersey Score: Favre Stays Atop NFL List; Kobe Tops In Europe

Vikings QB Brett Favre's No. 4 jersey was the top seller at from April 1-September 30. Jets QB Mark Sanchez rose to the No. 4 spot after ranking No. 7 on the list for the April 1-August 28 period. Notably, six of the seven starting QBs for teams that are currently 3-0 -- Favre, Sanchez, Drew Brees, Ravens Joe Flacco, Eli Manning and Peyton Manning -- rank in the top 25 (NFL).

RK   RK  
1 Vikings QB Brett Favre 14 Ravens QB Joe Flacco
2 Steelers S Troy Polamalu 15 Steelers WR Hines Ward
3 Bears QB Jay Cutler 16 Packers QB Aaron Rodgers
4 Jets QB Mark Sanchez 17 Saints QB Drew Brees
5 Eagles QB Michael Vick 18 Falcons QB Matt Ryan
6 Cowboys QB Tony Romo 19 Chargers RB LaDainian Tomlinson
7 Giants QB Eli Manning 20 Cardinals WR Larry Fitzgerald
8 Patriots QB Tom Brady 21 Giants RB Brandon Jacobs
9 Steelers QB Ben Roethlisberger 22 49ers LB Patrick Willis
10 Vikings RB Adrian Peterson 23 Cowboys RB Marion Barber
11 Colts QB Peyton Manning 24 Eagles RB Brian Westbrook
12 Bills WR Terrell Owens 25 49ers RB Frank Gore
13 Cowboys TE Jason Witten    

HOOP IT UP: Lakers G Kobe Bryant's No. 24 jersey was the top selling NBA jersey in Europe during the '08-09 season. Eight of the top 15 players on the list are from Europe. Meanwhile, Sparks F Candace Parker's No. 3 jersey was the top-selling WNBA jersey at the NBA Store and during the '09 regular season (NBA). ESPN's Michael Wilbon said of Bryant having the highest-selling jersey in Europe and Asia for the second year in a row, "I think LeBron's got the United States. But Europe and Asia, Kobe owning it" ("PTI," ESPN, 10/1). The following lists the top 10 NBA jerseys in Europe and the top 10 WNBA jerseys

1 Lakers G Kobe Bryant 1 Sparks F Candace Parker
2 Celtics F Kevin Garnett 2 Sparks F Lisa Leslie
3 Lakers C Pau Gasol 3 Silver Stars G Becky Hammon
4 Cavaliers F LeBron James 4 Mercury F Diana Taurasi
5 Heat G Dwyane Wade 5 Liberty F Shameka Christon
6 Spurs G Tony Parker 6 Liberty G Essence Carson
7 Magic C Dwight Howard 7 Storm G Sue Bird
8 Raptors F Andrea Bargnani 8 Liberty C Janel McCarville
9 Raptors G Jose Calderon 9 Dream F Angel McCoughtry
10 Celtics F Paul Pierce 10 Shock G Deanna Nolan
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