SBD/Issue 15/Olympics

Lula's Passion, Geography Played Key Roles In Rio Getting '16 Games

Lula's Passion Deemed
Critical In IOC Presentation
With the IOC Friday awarding the '16 Olympics to Rio de Janeiro, THE DAILY takes a look at the bid presentations for all four finalists and examines what may have pushed the Brazilian city over the top.

A CASE FOR SOUTH AMERICA: Rio in its presentation continued to stress that it presents the IOC an opportunity to "make history by bringing the Olympics to a continent that has never hosted them before." Rio dared IOC members "to be bold and to open their movement" to South America. Brazil President Luiz Inacio Lula da Silva: "The opportunity now is to expand the games to new continents. Light the cauldron in a tropical country, in the most beautiful of cities." Rio 2016 Chair Carlos Arthur Nuzman insisted that Rio is an "emerging economy that has helped redraw the world's economic map" (WSJ.com, 10/2). The Rio bid "also tried to dispel worries about crime." Rio Gov. Sergio Cabral: "We know that some of you have questions about security. Changes have been made, happily as a result of sport" (NYTIMES.com, 10/2). Lula said, "I honestly believe that it is Brazil's time. Among the top 10 economies in the world Brazil is the only country that has not hosted the Olympics. ... Rio is ready, give us the chance and you will not regret it." In London, Paul Kelso in a live blog wrote, "It's stirring stuff, the equal of [President] Obama's set-piece earlier." Rio delivered "exactly what the members were expecting and made a powerful case" (TELEGRAPH.co.uk, 10/2). In Manchester, Burnton & Ronay in a live blog wrote, "Lula is nailing it. He's pushing all the buttons about the inclusivity of the Olympic movement and sending a message to the world. The logic is overwhelming. ... Exit to what sounds like much louder applause than either of the Obamas got. Really well done, that. Lula did the job" (GUARDIAN.co.uk, 10/2).

MADRID'S PRESENTATION: In N.Y., Juliet Macur noted Madrid, the last presentation, "focused on the mantra, 'Sport makes us equal. It makes us better,' and emphasized that Madrid enjoys more support among its residents than competing cities." Spain Prime Minister José Luis Rodríguez Zapatero said, "Our candidacy is reliable because it is united politically and united with the feelings of the population and because it has shown that it could learn and improve." Former IOC President Juan Antonio Samaranch during the presentation "went as far as asking the IOC members for a personal favor when he addressed the crowded room." Samaranch: "I’m very near the end of my time, I’m 89 years old. I ask you to consider granting my country the honor and also the duty to organize the Games and Paralympic Games in 2016" (NYTIMES.com, 10/2). REUTERS' Kevin Fylan wrote Samaranch "made an emotional appeal to the hearts" of IOC members (REUTERS, 10/2). AROUND THE RINGS' Mark Bisson noted Spain King Juan Carlos "produced what could be a game-changing performance for Madrid," delivering a "fiercely emotional plea to IOC members." The city's bid "gathered momentum and ended with a flourish" (AROUNDTHERINGS.com, 10/2). The TELEGRAPH's Kelso wrote, "Madrid is clearly pitching to be the no-risk option, hoping to inherit the 2016 Games after Rio and Chicago kick each other to death" (TELEGRAPH.co.uk, 10/2). The GUARDIAN's Burnton & Ronay wrote, "Maybe they'll get the 2020 games, eh, because they've got a bogglingly small chance of getting this one" (GUARDIAN.co.uk, 10/2).

Hatoyama Touted Environment
Benefit Of Tokyo Games
TOKYO'S PRESENTATION: Japan Prime Minister Yukio Hatoyama in Tokyo's presentation vowed to "provide total government support and a lasting legacy." Hatoyama addressed his "recent pledge to slash greenhouse emissions by 2020, which would contribute an environmentally-friendly Games," during his five-minute speech that "included mention of financial guarantees and the support of a nation." Tokyo's presentation, including the Q&A session, finished 10 minutes short of the allotted 70-minute time, and presenters "ramped up their emotion and passion in a slickly delivered pitch to the IOC" (AROUNDTHERINGS.com, 10/2). The WALL STREET JOURNAL's Matthew Futterman noted Hatoyama's comments were "brief and rather unemotional compared with the high-minded, inspirational language that laced President Obama's speech" that preceded Tokyo's presentation. Tokyo 2016 Chair Ichiro Kono, "perhaps sensing how tough an act Tokyo had to follow," asked the IOC to "judge Tokyo on the strength of its bid, which won solid reviews from the IOC earlier this year for its compact design" (WSJ.com, 10/2). The London TELEGRAPH's Kelso wrote, "Hats off to Tokyo for coming up with a distinctive campaign. ... Tokyo was the surprise package, hitting home with the sheer effort and enthusiasm of their presentation" (TELEGRAPH.co.uk, 10/2).

Obamas Delivered The Excitement, But
Rest Of Chicago Bid Deemed Flat
CHICAGO'S PRESENTATION: The TELEGRAPH's Kelso writes Obama's "most telling comments came in response to a question" from Pakistan IOC member Sayed Shahid Ali, who "sought assurance that foreigners attending the Olympics would not face the 'harrowing' experience at immigration familiar to many visitors." Obama said, "One of the legacies I want to see coming out of Chicago from 2016 is a reminder that America at its best is open to the world. ... Over the last several years sometimes that fundamental truth about the United States has been lost. One of the legacies of this Olympic Games would be the restoration of that understanding of what the United States is all about and a recognition of how we are linked to the world." Kelso notes Obama's response "drew spontaneous applause from IOC members, many of whom have resented American attitudes towards the movement" (TELEGRAPH.co.uk, 10/2). Kelso wrote Chicago's bid was the "big disappointment, Michelle Obama aside." The presentation was "flat, they failed to make a powerful case for what a Chicago Games would mean" (TELEGRAPH.co.uk, 10/2). In Chicago, Lewis Lazare wrote Michelle Obama "without question ... provided the most gripping, unforgettable moments in the 45-minute presentation," but President Obama's delivery was "devoid of the emphatic charm he has employed so effectively in many previous talks" (SUNTIMES.com, 10/2). Also in Chicago, Philip Hersh wrote the presentation "seemed to lack an overarching theme, touching on many aspects." Some media "felt that, with the exception of the Obamas, much of Chicago's presentation was a bit flat" (CHICAGOBREAKINGNEWS.com, 10/2).

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