SBD/Issue 15/Franchises

Dodgers Freeze Season-Ticket Prices, Raise Some Single-Game Prices

Dodgers Freezing Season-Tickets Prices, But
Expected To Raise Some Single-Game Prices
The Dodgers have "decided to freeze the price of season tickets for the second consecutive year," but are also expected to "raise single-game prices for the most popular home dates next season," according to Bill Shaikin of the L.A. TIMES. Dodgers President & COO Dennis Mannion said that the team is "evaluating how it might charge the most for the games most in demand." The "best seats at Dodger Stadium -- in the Dugout Club, immediately behind home plate -- are sold on multiyear contracts, not as season tickets," and the team has "significantly raised the price on many contracts up for renewal." Former Dodgers Managing Partner Bob Daly said that he "does not plan to renew his contract for four seats in the second row." He said that the team "raised his annual fee from $130,000 to $200,000." Daly: "It's not that they're raising prices. They're entitled to do that. They're raising them a staggering amount of money. There's an insensitivity about the whole thing." Mannion said that the Dodgers have "included 'a big escalator' on contracts for seats in the first three rows, in part because contracts that had expired last year had been subject to similar increases." Meanwhile, Shaikin notes the Dodgers are expected to finish the season as MLB's home attendance leader. With three regular-season home dates remaining, the team's "cumulative season attendance total is at 3,601,611,"second only to the Yankees, who are at 3,719,358 and finish the season on the road." Mannion said that the Dodgers are "expecting crowds of more than 50,000 fans" on Friday and Saturday. The Dodgers drew 3,730,750 fans last season (L.A. TIMES, 10/2).

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