Published October 2, 2009
|Levy Restaurants, BLRG To Operate
Concessions At Philips Arena
Levy Restaurants and local Buckhead Life Restaurant Group have expanded their presence at Philips Arena by signing a 12-year contract to operate general concessions at the home of the Hawks and Thrashers. Levy and Buckhead, an organization that runs several fine dining establishments in Atlanta, have a joint venture that has operated premium food service in the clubs and suites at the arena since it opened in '99. Regular concessions have been managed in-house during that period. But as Levy's reputation and list of big league clients has grown over the past 10 years, it made sense to have the joint venture take over concessions and consolidate the operation, said Philips Arena President Bob Williams. Levy operates in 17 arenas housing NBA or NHL teams. The contract is structured as a revenue sharing agreement with Levy-Buckhead paying Atlanta Spirit a percentage of profits that vary depending on the product category, Williams said. The change in food service is tied to arena improvements including new digital menu boards. Atlanta Spirit officials are shopping the market now and expect to install those flatscreen displays during the season, he said. The terms of the contract prohibited Williams from disclosing whether Levy is paying for those upgrades that also include a new point-of-sale system. The improvements will update the Hawks and Thrashers arena to '09 standards, he said.