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The NBA will seek to build on the momentum of last season’s strong playoff ratings as it tips off the 2009-10 campaign. Before the new season gets underway, SportsBusiness Journal will look at the key business issues facing the league and its teams, and the marketing plans in store to build buzz. We’ll introduce you to the key dealmakers who are setting the stage for the new season and the strategies you’ll want to watch unfold. Publishing Date: October 26 Close: October 12 Materials Close: October 14.
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